Apple Beats Samsung in a Major Upset, Ending Samsung's 13-Year Winning Streak
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After a remarkable 13-year dominance,Apple, the creator of the iPhone, has dethroned Samsung as the global leader in smartphone production. The shift occurred in 2023, with Apple's iPhone emerging as the top-selling smartphone worldwide, claiming a 20.1 percent share of total smartphone sales. In contrast, Samsung, with a 19.4 percent market share, fell behind. According to research conducted by IDC, Apple's triumph marks the end of Samsung's 13-year reign as the world's largest smartphone manufacturer, a title it secured by surpassing Nokia in 2010.
IDC data reveals a notable transition in market shares: Apple's ascent from 18.8 percent to 20.1 percent, juxtaposed with Samsung's decline from 21.7 percent to 19.4 percent. This data underscores Apple's status as the new frontrunner in the smartphone market, having shipped over 234.6 million iPhones in 2023.
Despite Apple's ascendancy, Samsung continues to lead the Android market, maintaining a significant advantage over competitors like Oppo and Xiaomi. With a steady 19.4 percent market share and a shipment record of 226.6 million in 2023, Samsung remains a force in the industry, even after relinquishing its longstanding crown.