Image Credits: Google
Google Play Focuses on Empowering Game Developers at Developer Summit
Attention game developers! Google Play is committed to making it the ultimate platform for your creations. At the recent Google for Games Developer Summit, they revealed exciting tools and programs designed to boost user engagement, accelerate your business growth, and maximize your game's reach.
User Engagement:
Simplified Play Games Services (PGS) Integration: Integrating PGS is now smoother, requiring no database changes and streamlining user sign-in information. This ensures seamless progress syncing across devices.
Engaging In-Game Content: Google is rolling out features for creating achievement-based content like quests and Play Points rewards, keeping players hooked.
Enhanced Store Listings: Google Play is showcasing your game updates, new content, and promotions directly within store listings to keep players informed and engaged. This feature is currently in an early access program.
Your Business Growth:
Play Points Expansion: Play Points, a massive loyalty program, is reaching Brazil and offering limited-quantity in-game deals to drive user excitement and spending.
Play Pass Growth: With subscriptions up 120%, Play Pass now offers in-game content from popular titles and is expanding into Korea. Major games are already using Play Pass to reach new audiences, with users spending more than the subscription cost.
Maximizing Your Game's Reach:
Multi-Platform Support: Google Play Games on PC is booming, with over 3,000 titles and 35% increased playtime. This year, native PC game publishing is launching, bringing popular titles like Genshin Impact and Lineage2M to a wider audience. Developers can express interest in expanding to PC.
Simplified User Acquisition: The Play Install Referrer API simplifies PC game marketing by allowing campaign data transfer into your game for better optimization across platforms.
Stay Connected:
For more details on these announcements and the Google for Games Developer Summit, visit g.co/gamedevsummit. You can also connect with Google at the Game Developers Conference (GDC) in San Francisco for a full day of sessions and hands-on experiences.
Thank you to all developers for partnering with Google Play to bring incredible games to the world!
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